9 Cruelty free beauty products You Should Know

Getting Started

Ready to revamp your beauty routine with products that are kind to animals and gorgeous on you? This listicle spotlights nine exceptional cruelty-free beauty brands, guiding you towards a more compassionate and effective approach to makeup and skincare. Discover how to build a routine that aligns with your values without compromising on performance. We'll delve into what makes these cruelty-free beauty products stand out, from their high-performing formulas to their sustainable practices.

Whether you're battling sensitive skin, seeking streamlined solutions for a busy lifestyle, or simply passionate about ethical beauty, this guide offers actionable insights. Learn about innovative ingredients, explore diverse product offerings, and uncover the secrets to achieving radiant results while supporting brands committed to animal welfare.

Inside, you'll find a curated selection of top-performing cruelty-free beauty products, including brands like Fenty Beauty by Rihanna, Tarte Cosmetics, Urban Decay, and more. Each brand profile highlights key benefits, must-try products, and sustainability initiatives. We'll empower you to make informed choices and discover new favorites that enhance your natural beauty inside and out. This is more than just a list; it's a guide to creating a beauty routine that reflects your compassion and elevates your self-care.

1. Fenty Beauty by Rihanna

Rihanna's Fenty Beauty revolutionized the beauty industry in 2017, championing inclusivity and cruelty-free practices from the start. The brand's commitment to ethical beauty is solidified by its Leaping Bunny certification, guaranteeing that no animal testing occurs at any stage of product development. Beyond its ethical stance, Fenty Beauty sets itself apart with an unparalleled shade range, initially launching with 50 foundation shades and expanding further to cater to diverse undertones. This groundbreaking move set a new standard for inclusivity, proving that beauty could and should be for everyone. From the iconic Pro Filt'r Soft Matte Longwear Foundation to the universally flattering Gloss Bomb Universal Lip Luminizer, Fenty Beauty offers high-performance products that celebrate individuality.

Actionable Tips for Using Fenty Beauty:

• Shade Matching Made Easy: Utilize Fenty Beauty's virtual try-on tool to find your perfect foundation match from the comfort of your home.
• Buildable Coverage: Start with a light application of foundation and build coverage gradually for a natural, flawless finish.
• Custom Blending: Don't be afraid to mix foundation shades to create a truly bespoke match for your unique skin tone.
• Long-Lasting Wear: Set your foundation with a translucent powder to ensure all-day longevity and prevent shine.

Fenty Beauty is more than just makeup; it's a movement. It empowers individuals to embrace their natural beauty while supporting a brand that prioritizes both ethical practices and inclusivity. Products like the Killawatt Freestyle Highlighter and Match Stix Matte Skinstick offer versatile options for creating a range of looks, from subtle enhancements to bold statements. The brand is also committed to expanding its vegan-friendly offerings, catering to a growing demand for plant-based beauty products.

The following infographic provides a quick reference guide to Fenty Beauty's key highlights. These key takeaways underscore the brand's commitment to diversity, ethical practices, and creating high-quality, cruelty-free products that cater to a wide range of beauty enthusiasts.

The infographic visualizes Fenty's commitment to inclusivity with 50 foundation shades, its cruelty-free certification by Leaping Bunny, and the brand's growing range of vegan-friendly formulas. This commitment to ethical and diverse beauty resonates with consumers seeking cruelty-free beauty products.

Discovering the perfect shade match within Fenty Beauty's expansive range can be transformative, especially for individuals who have previously struggled to find inclusive options. This dedication to diversity, combined with cruelty-free practices, makes Fenty Beauty a standout choice for conscious consumers. You can explore their full product line on their website. This brand exemplifies how beauty can be both inclusive and ethical, setting a powerful example for the industry.

2. Tarte Cosmetics

Founded in 1999 by Maureen Kelly, Tarte Cosmetics is a cruelty-free beauty brand renowned for its use of natural ingredients, particularly Amazonian clay. This focus on natural, skin-loving formulations makes Tarte a popular choice for those seeking high-performance makeup that also benefits their skin. The brand has been a pioneer in the natural beauty space, consistently delivering innovative products that are both effective and ethically produced. Their commitment to cruelty-free practices aligns with their philosophy of creating beauty products that are kind to both people and the planet.

Tarte's best-selling products, like the Shape Tape Concealer, Amazonian Clay Blush, Lights, Camera, Lashes Mascara, and Rainforest of the Sea Foundation, have achieved cult status among beauty enthusiasts. These products offer a powerful combination of performance and natural ingredients. Tarte's emphasis on incorporating Amazonian clay into many of its formulas provides unique benefits, such as oil control and buildable coverage. This dedication to natural ingredients caters to the growing demand for cruelty-free beauty products that are also good for the skin.

Actionable Tips for Using Tarte Cosmetics:

• Less is More: Use Shape Tape Concealer sparingly. A small amount provides excellent coverage, minimizing product waste and maximizing its long-lasting power.
• Buildable Beauty: Layer Amazonian clay products to achieve your desired level of coverage, from a sheer wash of color to a more intense look.
• Natural Ingredient Care: Store Tarte products in a cool, dry place to preserve the efficacy of the natural ingredients and extend their shelf life.
• Check Expiration Dates: Due to the natural formulations, pay attention to expiration dates and replace products as needed to ensure optimal performance.

Tarte Cosmetics empowers individuals to embrace their natural beauty while supporting a brand committed to cruelty-free practices. The brand continues to innovate, expanding its range of vegan-friendly offerings and exploring new ways to incorporate natural ingredients into its formulations. This dedication to both performance and ethical sourcing resonates with consumers seeking cruelty-free beauty products that align with their values. You can explore Tarte's full product line on their website. This brand truly embodies the idea that beauty can be both powerful and compassionate.

3. Urban Decay

Urban Decay revolutionized the beauty industry in 1996 with edgy, high-pigment cosmetics and a strong stance against animal testing. Known for their iconic eyeshadow palettes and long-lasting formulas, the brand appeals to those seeking bold, creative makeup looks while maintaining ethical standards. Urban Decay's commitment to cruelty-free beauty makes it a must-have for conscious consumers.

From the game-changing Naked Eyeshadow Palettes to the cult-favorite All Nighter Setting Spray, Urban Decay offers high-performance products that empower self-expression. The Vice Lipstick collection boasts a vast array of shades and finishes, while the Perversion Mascara delivers dramatic volume and length. These innovative products have solidified Urban Decay's place as a leader in the cruelty-free beauty movement.

Actionable Tips for Using Urban Decay:

• Primer Power: Use primer before applying eyeshadows for maximum vibrancy and longevity, preventing creasing and fading.
• Fallout Control: Tap off excess powder from your brushes to avoid fallout and achieve a clean, professional look.
• Blend Like a Pro: Build colors gradually for seamless blending and create a range of eye-catching effects.
• Setting Spray Magic: Use All Nighter Setting Spray before and after makeup application to lock in your look and ensure all-day wear.

Urban Decay is more than just makeup; it's an attitude. It encourages individuality and self-expression while upholding ethical values. The brand's dedication to cruelty-free practices aligns with the growing consumer demand for ethical beauty. Products like the Stay Naked Correcting Concealer and the 24/7 Glide-On Eye Pencil offer versatile options for creating a range of looks, from natural enhancements to dramatic statements. You can explore their full product line on their website. This brand exemplifies how beauty can be both bold and ethical, inspiring creativity and conscious consumerism.

4. The Ordinary by DECIEM

The Ordinary by DECIEM revolutionized the skincare industry by offering clinical-grade, single-ingredient formulations at remarkably accessible prices. This cruelty-free brand, committed to transparency and education, empowers consumers to create personalized routines with potent actives. The Ordinary’s ethical stance against animal testing aligns with its mission to make effective skincare accessible to everyone. From targeted treatments for specific skin concerns to foundational hydration boosters, The Ordinary provides a streamlined approach to achieving healthy, radiant skin.

Actionable Tips for Using The Ordinary:

• Start Simple: Introduce one product at a time to assess its effectiveness and minimize potential irritation. Learn more about building a routine with The Ordinary and other non-toxic skincare options in this non-toxic skincare guide.
• Research Compatibility: Before combining products, research ingredient compatibility to avoid adverse reactions or diminished efficacy.
• Patch Test: Always patch test new products on a small area of skin to check for sensitivity before applying them to your entire face.
• Gradual Introduction: Start with lower concentrations of actives like retinol and acids, gradually increasing strength as your skin builds tolerance.
• Sun Protection Essential: When using acids, always follow with sunscreen during the day to protect your skin from sun sensitivity.

The Ordinary's minimalist approach, combined with its commitment to cruelty-free practices, resonates with consumers seeking effective and ethical skincare. Products like Niacinamide 10% + Zinc 1% for blemish control, Hyaluronic Acid 2% + B5 for hydration, and the AHA 30% + BHA 2% Peeling Solution for exfoliation offer targeted solutions for a range of skin concerns. The brand's focus on ingredient transparency allows consumers to understand exactly what they're applying to their skin. Popularized by skincare enthusiasts and beauty editors alike, The Ordinary has earned its place as a game-changer in the world of cruelty-free beauty. The brand exemplifies how high-performance skincare can be both affordable and ethically produced.

5. Glossier

Founded by Emily Weiss in 2014, Glossier pioneered the "no-makeup makeup" movement with minimalist, skin-enhancing products. The brand emphasizes natural beauty, user-generated content, and community-driven product development, all while maintaining cruelty-free practices. Glossier has earned its place among cruelty-free beauty product giants by focusing on enhancing natural features rather than masking them. This philosophy resonates with consumers seeking a simpler, more authentic approach to beauty. Their dedication to ethical production further solidifies their appeal to conscious consumers.

From the iconic Boy Brow eyebrow gel to the dewy Cloud Paint liquid blush, Glossier products are designed for effortless application and a natural finish. Their Balm Dotcom, a universal skin salve, has reached cult-favorite status for its versatility and nourishing properties. Products like Skin Tint and Stretch Concealer provide buildable coverage, allowing users to customize their level of enhancement.

Actionable Tips for Using Glossier:

• Natural Blush Application: Apply Cloud Paint with your fingers for a seamless, natural blend. The warmth of your skin helps melt the product into place for a truly effortless flush.
• Feathery Brows: Use Boy Brow with upward motions to create full, feathery brows. This technique mimics natural hair growth and adds a touch of definition without looking overly styled.
• Buildable Coverage: Layer products gradually to achieve your desired level of coverage. This allows for a customized look, from a sheer wash of color to a more polished finish.
• Lighter Coverage Hack: Mix Skin Tint with your favorite moisturizer for an even lighter coverage and dewy finish. This creates a perfect "your skin but better" look.

Glossier's popularity stems from its emphasis on community and inclusivity. The brand champions real people and real skin, fostering a sense of belonging amongst its diverse customer base. This focus, coupled with their cruelty-free commitment, positions Glossier as a modern beauty brand for a new generation. You can explore their full product line on their website. Glossier is more than makeup; it's a celebration of natural beauty and individual expression. Their commitment to cruelty-free practices aligns with a growing demand for ethical and sustainable beauty products.

6. Pacifica Beauty

Pacifica Beauty, established in 1996, offers a breath of fresh air in the beauty industry with its 100% vegan and cruelty-free ethos. Inspired by the Pacific coast, the brand crafts natural and clean beauty products that blend effective natural ingredients with sustainable practices. This commitment resonates with conscious consumers seeking ethical and environmentally friendly beauty solutions. Pacifica's dedication to avoiding animal testing is further reinforced by its Leaping Bunny certification. From skincare to makeup and haircare, Pacifica offers a diverse range of products for a complete beauty routine.

Actionable Tips for Using Pacifica Beauty:

• Shake Well: Shake liquid products like foundations and mascaras before each use to ensure even distribution of natural ingredients.
• Cool Storage: Preserve the efficacy of natural ingredients by storing Pacifica products in a cool, dry place away from direct sunlight.
• Buildable Coverage: Achieve a natural, flawless look by applying the Alight Clean Foundation gradually, building coverage to your desired level.
• Subtle Scents: Enjoy the delicate fragrances of Pacifica's natural perfumes by applying sparingly, allowing the subtle scents to enhance your natural aroma.

Pacifica Beauty stands out for its commitment to both efficacy and ethical production. Products like the Stellar Gaze Length & Strength Mascara and the Coconut Power Strong & Long Shampoo demonstrate the brand's ability to combine natural ingredients with high-performance formulas. The Persian Rose Facial Oil provides a luxurious and nourishing experience, showcasing the power of plant-based skincare. Learn more about Pacifica's commitment to clean beauty by exploring our eco-friendly skincare guide to sustainable beauty. The brand caters to a wide range of needs, from makeup enthusiasts to those seeking gentle, natural solutions for sensitive skin. Pacifica Beauty exemplifies how cruelty-free beauty products can be both effective and aligned with a conscious lifestyle. You can explore their full product line on their website. This brand empowers consumers to make ethical choices without compromising on quality or performance.

7. Milk Makeup

Milk Makeup, launched in 2016, brings a fresh, Gen-Z approach to cruelty-free beauty. The brand focuses on stick-format products designed for on-the-go application, perfect for busy individuals. Milk Makeup is not only cruelty-free but also vegan, appealing to environmentally conscious consumers seeking ethical and sustainable beauty choices. This commitment resonates with a growing demand for plant-based and animal-friendly products.

Beyond its ethical stance, Milk Makeup champions individual expression and creativity. Its multi-use products, like the Lip + Cheek stick, encourage playful experimentation and versatile looks. From a natural flush to a bold statement, Milk Makeup empowers individuals to embrace their unique style. The brand's innovative formulas, such as the Hydro Grip Primer and KUSH High Volume Mascara, deliver high-performance results while adhering to cruelty-free principles.

Actionable Tips for Using Milk Makeup:

• Warm Up & Blend: Warm up stick products on the back of your hand before application. Blend quickly while the product is still workable for seamless coverage and a natural finish.
• Monochromatic Magic: Use Lip + Cheek products for monochromatic looks, creating a cohesive and trendy makeup style. This multi-use approach simplifies your routine and enhances your natural features.
• Maintain Hygiene: Clean stick products regularly to maintain hygiene and prevent product buildup. This ensures optimal performance and extends the life of your favorite Milk Makeup essentials.
• On-the-Go Glam: Embrace the portability of Milk Makeup's stick formats for quick touch-ups and effortless application on the go. Perfect for travel or busy schedules, these products empower you to maintain your look anytime, anywhere.

Milk Makeup is more than just makeup; it's a lifestyle. Popularized by Gen-Z influencers and on-the-go beauty enthusiasts, the brand represents a shift towards convenient, cruelty-free beauty. Products like the Cooling Water Jelly Tint offer refreshing hydration and a natural glow, aligning with the trend of minimalist, "no-makeup" makeup looks. The brand's commitment to vegan formulas and cruelty-free practices makes it a standout choice for conscious consumers seeking beauty products that align with their values. You can explore their full product line on their website. This brand exemplifies how beauty can be both expressive and ethical, inspiring a new generation of beauty enthusiasts.

8. Rare Beauty by Selena Gomez

Selena Gomez's Rare Beauty, launched in 2020, isn't just about makeup; it's about embracing individuality and fostering mental well-being. The brand champions self-acceptance and promotes mental health awareness, donating a portion of its proceeds to mental health initiatives. Rare Beauty offers high-quality, cruelty-free makeup designed to enhance natural beauty rather than mask it. This ethos resonates deeply with consumers seeking beauty products that align with their values.

Rare Beauty's commitment to cruelty-free beauty products is central to its brand identity. The brand believes that beauty should be kind, both to ourselves and to animals. This commitment is reflected in its product formulations and its overall brand messaging. Products like the Soft Pinch Liquid Blush, Perfect Strokes Matte Liquid Liner, Always An Optimist Illuminating Primer, and Soft Matte Lip Cream are not only cruelty-free but also formulated with skin-loving ingredients.

Actionable Tips for Using Rare Beauty:

• Blush Perfection: Use just one drop of the Soft Pinch Liquid Blush and blend quickly for a natural flush of color.
• Primer Power: Apply the Always An Optimist Illuminating Primer before liquid products like foundation or concealer for smoother application and improved adhesion.
• Even Application: Use stippling motions with a brush or sponge for even distribution of liquid products like foundation and concealer.
• Buildable Coverage: The Soft Matte Lip Cream and other liquid formulations allow for buildable coverage, enabling you to customize your look from sheer to full.

Rare Beauty's dedication to mental health awareness sets it apart in the beauty industry. By prioritizing both inner and outer beauty, the brand encourages a holistic approach to self-care. The brand's emphasis on natural beauty and self-acceptance empowers individuals to feel confident and comfortable in their own skin. This message of inclusivity and self-love resonates with a diverse audience seeking cruelty-free beauty products. You can explore their full product line on their website. Rare Beauty reminds us that true beauty comes from within.

9. Honest Beauty by Jessica Alba

Co-founded by Jessica Alba in 2015, Honest Beauty prioritizes clean, safe ingredients and transparent labeling. The brand offers cruelty-free, paraben-free products designed for health-conscious consumers seeking both performance and safety. Honest Beauty champions ethical beauty and aligns with the growing demand for transparency in ingredient sourcing and product development. This commitment makes it a natural choice for those seeking truly cruelty-free beauty products.

Actionable Tips for Using Honest Beauty:

• Setting Spray for Longevity: Enhance the staying power of clean formulas by using a setting spray. This helps maintain your makeup look throughout the day, even with naturally derived ingredients.
• Buildable Coverage: Achieve a flawless finish by gradually building coverage with Honest Beauty's clean foundations. This allows for a natural look while minimizing the appearance of pores and imperfections.
• Proper Storage: Preserve product integrity by storing Honest Beauty products away from heat and direct sunlight. This helps maintain the effectiveness of the clean formulas and extends their shelf life.
• Patch Testing: If you have sensitive skin, always patch test new products before applying them to your entire face. This helps avoid potential reactions and ensures compatibility with your skin type. For further advice, explore this article on building a skincare routine for sensitive skin.

Honest Beauty resonates with clean beauty advocates, health-conscious consumers, and those inspired by Jessica Alba's vision of ethical and effective beauty. Products like the Everything Cream Foundation, Liquid Lipstick, Extreme Length Mascara + Lash Primer, and Luminizing Powder offer diverse options for creating a variety of looks. The brand emphasizes gentle, science-backed formulations, making it suitable for individuals with sensitive or problematic skin.

Honest Beauty empowers individuals to embrace their natural beauty with clean ingredients, while also supporting a brand that prioritizes both ethical practices and high performance. The company's commitment to cruelty-free practices makes it a perfect choice for conscientious consumers seeking ethical and sustainable beauty options. This dedication to transparency and product quality reinforces its position as a leader in the clean beauty movement.

Cruelty-Free Beauty Brands Comparison

Brand	🔄 Implementation Complexity	⚡ Resource Requirements	📊 Expected Outcomes	💡 Ideal Use Cases	⭐ Key Advantages
Fenty Beauty by Rihanna	Moderate - professional-level formulas, virtual try-on	Moderate - quality ingredients, diverse shades	High - inclusive shades, ethical and cruelty-free	Inclusive complexion products, ethical beauty	Exceptional shade range, celebrity endorsement, cruelty-free, vegan-friendly
Tarte Cosmetics	Moderate - natural ingredient formulations	Moderate to high - natural & eco-friendly materials	High - skin benefits with natural formulations	Natural beauty, sensitive skin, environmental focus	Natural ingredients, dermatologist-tested, cruelty-free, eco-friendly packaging
Urban Decay	Moderate to high - high pigment, innovative design	Moderate - professional quality pigments	High - bold, long-lasting color payoff	Creative, bold makeup looks	Bold pigments, long-lasting formulas, extensive shade range
The Ordinary by DECIEM	High - requires ingredient knowledge, layering routines	Low - single-ingredient focus, affordable	Moderate to high - clinical-grade skincare results	Science-backed skincare, customizable routines	Affordable clinical-grade products, transparency, cruelty-free
Glossier	Low - minimalist, user-friendly formulas	Low to moderate - simple formulations	Moderate - natural, skin-enhancing results	Everyday natural looks, beginners	Minimalist design, strong community, beginner-friendly
Pacifica Beauty	Low to moderate - natural, vegan formulations	Moderate - sustainable & vegan materials	Moderate - clean, natural ingredient benefits	Vegan, clean beauty, eco-conscious consumers	100% vegan, cruelty-free, sustainable packaging, affordable
Milk Makeup	Moderate - innovative stick formats, multi-use	Moderate - clean and vegan ingredients	Moderate - convenient, quick application	On-the-go, multi-use products for young users	Portable stick format, multi-use, vegan, cruelty-free
Rare Beauty by Selena Gomez	Moderate - liquid formulas, mental health integration	Moderate - quality & purposeful packaging	High - professional results, social mission impact	Inclusive makeup, mental health advocacy	Inclusive, high-quality liquids, strong social mission, celebrity-backed
Honest Beauty by Jessica Alba	Low to moderate - clean, safe formulations	Moderate - clean, hypoallergenic ingredients	Moderate - safe for sensitive skin	Clean beauty, sensitive skin, family-safe	Clean, transparent ingredients, cruelty-free, dermatologist-tested

Final Thoughts

Navigating the world of beauty can feel overwhelming, but prioritizing cruelty-free choices doesn't have to be. This curated list of top brands offers a starting point for building a beauty routine that aligns with your values. From Rihanna's inclusive Fenty Beauty to the science-backed formulations of The Ordinary, there's a cruelty-free option for every need and budget. Remember, embracing cruelty-free beauty isn't just about the products we use; it's about the positive impact we have on the world.

Empowering Change Through Conscious Choices

By choosing cruelty-free beauty products, you actively contribute to a future where animals are no longer subjected to harmful testing. You support brands committed to ethical practices and encourage greater transparency within the beauty industry. This shift towards compassionate consumption empowers us all to make a real difference. We can vote with our wallets and demand better for both ourselves and the planet.

Beyond the Bunny: Embracing Sustainability

Many cruelty-free brands also prioritize sustainability, often utilizing eco-friendly packaging and responsibly sourced ingredients. This commitment to holistic well-being extends beyond animal welfare to encompass environmental responsibility. Look for certifications like Leaping Bunny, PETA's cruelty-free certification, to verify a brand's commitment. Supporting such brands contributes to a more sustainable and ethical beauty landscape.

Building Your Cruelty-Free Beauty Arsenal

Transitioning to a cruelty-free beauty routine can be a journey of discovery. Start by swapping out a few key products, like your mascara or foundation, with cruelty-free alternatives. Explore the diverse range of brands mentioned in this article, from established favourites like Urban Decay to innovative newcomers like Milk Makeup. Experiment with different products to find what works best for you.

The Future of Beauty is Kind

Ultimately, the future of beauty lies in kindness - kindness to animals, kindness to the planet, and kindness to ourselves. By embracing cruelty-free beauty, you join a growing movement of conscious consumers who are shaping a more compassionate and sustainable future for the beauty industry. Every purchase is a vote for a world where beauty doesn't come at the expense of animal welfare.

Ready to elevate your beauty routine with radiant, cruelty-free skincare? Discover LULUMINE, a brand dedicated to ethical practices and effective formulations. Explore their collection of cruelty-free beauty products at LULUMINE and experience the difference.